Our vision of design

Good design is always based on specialized knowledge about human behaviour.

Design is front and centre in any of the projects Influenza undertakes. Throughout the design stages, we give much thought to the visual impact and the ideal medium to be used.

The development of a Web mandate includes a design aspect that must respect the organization’s corporate identity. That is why we often choose colors and visuals that, while in line with the latest trends and complying with visual standards that ensure your site’s functionality, still represent you. Whether the mandate starts with an existing graphic design or we are given carte blanche, your needs, your tastes, and your wishes are at the centre of our process to find a visual presentation that is not only effective in ergonomic terms and as a marketing tool, but that also accurately represents your organization.

Also…

Designing a marketing tool is much more than a matter of choosing colours and fonts. The media and the format of each element developed has to be taken into consideration to be able to properly identify the option that makes it possible to quickly and effectively achieve the objectives of this tool. When the media and the format have been determined, it is time to think about the type of contents. Organization of the contents is also very important in order to ensure that the message is properly delivered and that the final result has a pleasing look. Take a look at some of the designs we have created.