Social media and networks

With the emergence of Web 2.0 and social networks such as Facebook and Twitter, organizations are no longer asking if they should get in on the act but rather which role they should play. In addition to integrating social media into your Internet marketing strategy, the Influenza team will show you the best way to use them to your advantage.

The Right Messages Through the Right Channels

Blog, Facebook, Twitter, LinkedIn, Foursquare, YouTube, viral marketing? All of the above? None of the above? Finding your way through social marketing, which is changing and expanding very rapidly, can be quite complex for beginners. Take advantage of our experience and our clear advice to establish your Web 2.0 strategy and target the right networks for your organization, or to maximize the effectiveness of your existing presence in the social media.

Contents: The Heart of the Matter

Even with a well-established Web 2.0 strategy, the most important part of the work is still to be done: create a presence on the social networks. The challenge is to find a relevant, original, and interesting way to talk about your organization and its services and to link them with the trends and issues in your industry in a recurring manner. Influenza backs you up as you learn and perfect the production of content and create your company’s presence on the social networks.