Our Web approach

Influenza has been designing and developing Internet sites of all kinds since 2003. Our approach emphasizes design, intelligent programming, ergonomics, flexibility, and dynamism. Whether your Web site is mainly to inform, to charm, to share, or to sell, our team can take care of all the steps from design to creation.

1. Definition of Needs and Strategy

We believe that an organization’s Web site should be the central element of its marketing communications strategy. To make this so, the issues, business objectives, and clienteles targeted by your company must be well understood in order to develop a properly designed site that will ensure that everything you do works together. We will help you organize the contents of the site and identify the most appropriate applications.

2. Content Architecture

Before starting the graphic design, we apply our strategic thinking and our understanding of visitors’ browsing habits through the development of wireframes. This makes it possible to validate the tree structure of the site as well as to test its ergonomics, its interactions, and its ease of navigation.

3. Artistic Direction, Design, and Layouts

Once the structure is established, it has to be dressed up and given a style and personality that meets the company’s graphical identity and strategy needs. Our team will create your site’s design in line with your corporate image and will produce all the layouts necessary for production, matching eye-catching visuals, ergonomics, and Web effectiveness. Our main objective is for your site to look like you, but in an improved version that will astonish you!

4. Development and Production

This is the stage where your site is actually produced using the technologies best adapted to your needs. We will take care of programming the code and the site content management tool, if necessary, as well as the integration of the layouts and the contents, always keeping in mind the notion of flexibility for the future potential growth of your site.

5. Putting It All Online

Influenza doesn’t offer Web site hosting on its servers. However, the company’s neutrality in this respect and its expertise enable our team to give you good advice on the best options available and to supervise all the steps involved in putting your new site online.