Web marketing
When tools to measure performance and analyze visitor behaviour are set up, it is possible to accurately evaluate the strengths and weaknesses of an Internet site. Influenza, with its expertise in Google Analytics and other tools, can help you exploit the power of Web analytics and increase your marketing intelligence.
Good Measurement Means Good Performance
By using Google Analytics on your Web site, we are already providing you with a formidable marketing tool, but you must know how to use it wisely. That’s why we combine our Internet marketing knowledge with our know-how to target objectives and determine measures that will work together and make the data collected talk. You will then be able to define the most effective Web marketing actions for your organization.
Know How to Make Adjustments
A better understanding of the behaviour of your current and potential clients will give you the means to improve your presence and relevance on the Internet. Influenza will help you optimize the contents of your Web site, set up paid listing campaigns, and improve your performance in natural listings in search engines (search engine optimization—SEO).
Influenza collaborates with several partners to ensure leading-edge expertise in all facets of its Web and print projects and strategic mandates. Here are a few examples of partnerships developed to serve you better.
Paid Listing Campaigns
Bloom Search Marketing offers consulting and search engine optimization campaign management services to help you better direct your Web marketing campaigns and to maximize the return on your investment. Bloom is a Google AdWords Certified Partner agency.
Bloom Marketing can help you lower acquisition costs, increase campaign ROI, and drive targeted traffic to your site that converts. Every campaign and business has unique needs. Bloom Marketing learn to adapt to your evolving market and to apply custom search marketing strategies to get you maximum results. Your campaigns are continuously monitored and optimized regardless of whether you are running a small local campaign or a larger more complex global one.
Web Strategist and SEO
François Painchaud is a web strategist passionate about interactive technologies since 1999. He has worked on over 600 web strategies over the last 10 years and this, in various industries. The expertise he brings to a project is unique and has proven to be very effective. His knowledge of e-commerce and search engine optimization makes him an asset to any company wanting to maximize its potential Internet.